Performance PR

In The News: Performance PR for Wine & Spirits
The media landscape for wine and spirits has changed.

More effort is going into PR than ever—yet results are often inconsistent: coverage without conversion, visibility without sales, and placements that don’t support distribution.

This model was built to fix that.

A Smarter Approach to PR

CMO In A Bottle leverages two best-in-class technologies:

A Forbes-recognized PR disruptor connecting brands directly with journalists and real-time media opportunities
A leading global affiliate commerce platform driving revenue through editorial and eCommerce content

On their own, they’re powerful.

Together—when strategically aligned—they become a Performance PR system that connects coverage to commerce.

What I Do

A fully managed service designed specifically for wine and spirits brands:

Platform setup and optimization
Seasonal and evergreen story planning
Opportunity sourcing and evaluation
Sample coordination and shipping
Media and editor engagement (Q&A, follow-ups)
Coverage monitoring
Performance tracking and sales reporting

What You Get

Placement in outlets that influence both perception and purchase
Alignment between media exposure and where your product is sold
Increased DTC and retail velocity
Clear accountability from coverage to revenue

Timeline

Brands typically begin seeing results within 6 weeks.

CMO In A Bottle — Performance PR built to drive real outcomes.